The Assembly Room

Since 1903, No.100 Strand has played host to countlessmomentous and era-defining occasions. For elegant,sophisticated events, the Assembly Room is Simpson’s in theStrand’s jewel box of a ballroom. Grand sash windows and loftyceilings flood the Adam-style interiors with natural light, whilechandeliers, stucco detailing and a working fireplace lend theroom its quietly theatrical charm. Ideal for lunches, dinners andreceptions alike, it hosts business gatherings and celebrationswith equal aplomb.