The Assembly Room

Since 1903, No.100 Strand has played host to countless momentous and era-defining occasions. For elegant, sophisticated events, the Assembly Room is Simpson’s in the Strand’s jewel box of a ballroom. Grand sash windows and lofty ceilings flood the Adam-style interiors with natural light, while chandeliers, stucco detailing and a working fireplace lend the room its quietly theatrical charm. Ideal for lunches, dinners and receptions alike, it hosts business gatherings and celebrations with equal aplomb.