WELCOME TO SIMPSON’S In The Strand

Few restaurants share the history or cultural significance of Simpson’s in the Strand. First opened in 1828 and established at 100 Strand since 1904, Simpson’s sits at the edge of Covent Garden, in the heart of London’s theatre district, and will return in March 2026.

Reimagined by Jeremy King Restaurants, the revived “home of the English roast, the silver carving trolley and chess” will unite the traditional Grand Divan, theatrical Romano’s, the classic Simpson’s Bar, the seductive Nellie’s, and a small ballroom under one roof.

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The Grand Divan dining room

THE GRAND DIVAN

The quintessential English dining room. Steeped in history.

Serving in the Grand Divan
Romano's Restaurant - Simpson's In The Stand
Romano's Restaurant - Simpson's In The Stand
Romano's Restaurant - Simpson's In The Stand

Romano’s

The lighter side of English dining. Served with continental flair.

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Simpson's Bar - Simpson's In The Stand
Simpson's Bar - Simpson's In The Stand

Simpson’s Bar

A traditional cocktail bar. Classic drinks and small bites.

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Assembly Rooms - Simpson's In The Stand
Assembly Rooms - Simpson's In The Stand

The Assembly Room

A private ballroom. For grand and sophisticated events.

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Nellies Tavern - Simpson's In The Stand
Nellies Tavern - Simpson's In The Stand

Nellie’s Tavern

Late-night bar. Heart of theatre-land.

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Nellies Tavern - Simpson's In The Stand
Simpson's In The Stand Gift Vouchers
Simpson's in-the-Stand Gift Vouchers

Gift Vouchers

A Simpson’s gift voucher is a gift of anticipation: the promise of a long lunch in the Grand Divan, a convivial evening in Romano’s, or drinks shared in Simpson’s Bar or Nellie’s Tavern. Each voucher is valid for 12 months from the date of purchase — a thoughtful way to treat someone to something special in the year ahead.

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